Martim joined Uplisting in 2025 to help short-term rental operators run more scalable businesses with less of the daily pain. He thinks of the role as designing the end-to-end customer experience, then focusing the team on the work that will have the biggest impact on each operator's business. In practice, that means partnering with design and engineering across three pillars: helping customers grow their topline, streamlining and automating the work that drains time and money, and surfacing the insights that lead to better operating decisions. A growing set of AI features sits underneath all three.

Before Uplisting, Martim spent a decade across product, strategy, and investing roles in SaaS, e-commerce, and AI/ML. Six years at Amazon building ML-powered pricing, inventory, and automation systems that drove over $100M in business impact, plus operator stints at Jumia/Rocket Internet and investor roles at Quad Partners and C4 Ventures.

Originally from Portugal, Martim spent several years in London, where he met his wife, before moving to New York in 2021. He now lives there with her and their son. Outside work, you'll usually find him planning the next trip, on a tennis or padel court, trying a new recipe at the BBQ, or dreaming up a future sailing trip around the world. 

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