What is a Facebook Pixel?

Pixel is a few lines of code you add to your your website that lets you measure, optimise and build audiences for your advertising campaigns.

How can a Facebook Pixel help me?

If you’re using Facebook ads, Pixel is a key tool you should start using right away to get the most out of your social ad budget. Pixel collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

A few things you can do with Facebook Pixel:

  • Conversion tracking
  • Facebook retargeting
  • Create lookalike audiences
  • Optimize Facebook ads for conversions
  • Optimize Facebook ads for value

How to get started with Facebook Pixel

  1. From your Facebook Events Manager, click the hamburger icon (≡) in the top lefts and choose Pixels.
  2. Click the green Create a Pixel button.
  3. Name your pixel, enter your website URL, and click Create.
  4. If you already have a Facebook Pixel you want to use, find it.
  5. Enter and save your Facebook Pixel ID on the Direct Booking Engine Integration page here.
  6. Done! Your Facebook Pixel will now load and track all pages on your Direct Booking website.
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Facebook pixel
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